Social Media Club South Florida
Click on the image for a slide show of the Social Media and Sports event.
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
#SMCSF Sports & Social Media
Social Media Club South Florida went all out with this month’s event about Sports & Social Media at the Bankatlantic Center in Broward.
About 200 locals from the Social Media and Tech scene attended this lively event. The line up for the panel speakers was quite impressive:
- Wayne Bartelo Sr. Director of Content & Development, Miami Dolphins – @MiamiDolphins
- Boris Menier, Marketing Coordinator, Florida Marlins – @Marlins411
- Jennifer Tobias, Director of Interactive Marketing and New Media, Miami Heat – @MiamiHeat
- Matthew Zacko, Director of PR,Florida Panthers – @FlaPanthers
- Kartik Krishnayier (@kkfla737 and @NASLOfficial) Director of Communications for the North American Soccer League
Highlights of the Social Media and Sports meeting:
- Focus is on rewarding the fans. The fans like to feel special. It is not about selling them tickets, but about being the first to know about something that the press doesn’t even know about even if it’s a couple of minutes or seconds before through a tweet.
- The day is over where fans wait for the 11PM news to get updates on their sports team. It is about building community, asking them and answering their questions instead of telling them things.
- They track what is working and what is not and are taking the time to look at results and implement changes. They are looking at what the end goal instead of just posting a message by asking a partner what they want to achieve. Measuring success is based on the goal.
- Miami Dolphins is looking to do more partnerships with local businesses. Ex: Dunkin Donuts. They told the fans, ” If you go to Dunkin Donuts, you will get tickets to a game.” This simultaneously brings business to Dunkin Donuts.
- Marlins have implemented exclusive offers for Twitter and Facebook Fans. Fans need to be rewarded if they are following on Facebook and Twitter.
- Can push ticket sales through Facebook and the Website. Twitter is more about getting the scoop in advance.
- Panthers: Most fans already have tickets, so they prefer unique content.
- The National Hockey League is considering using Foursquare. An idea is to reward fans for checking in and possibly have different checkins for different sections of the facility. Those that become mayors on foursaquare would be rewarded.
- Miami Heat is considering doing more scavenger hunts like the one they did last year at Dolphin Mall.
After that, we went to Chili’s for some fun & food.
Francisco Palacios, our great Miami Photographer and Videographer set up to Ustream the whole event.
