I found this indepth report by Michael Stelzner who writes on Social Media Examiner. I found it on Igloo Software website. This site has a great resource of white papers. They will email you alerts when a new one is published. It is a very well written white paper with loads of graphs.
It is title ” How Marketers Are Using Social Media to Grow Their Business.”
The main question marketers want answered is metrics, return on investment, the tools being used and how to manage time. Initially when one dives in to social media, it can be very overwhelming. Besides that in Social Media, there has to be engagement. Nurturing takes time. While there are tools out there to measure, a company has to be patient and consistent to find their return on investment. I will be posting a link of a great webinar I attending by Christopher Penn on ROI in my next post. For now, enjoy this whitepaper on social media statistics and tools.
