A few weeks ago, I was a guest of General Motors to attend the National Association of Hispanic Journalists conference titled: Un Nuevo Amanecer: A New Day for Our Story in Orlando. There were over 50 panels empowering and educating Latino journalists to gain insights on how to use technology, social media and start a new business.
Some of the panels I attended were:
“Getting Your Story Between the Covers”, a great discussion about how to get a schedule going to finish your book, marketing your book with several known published authors like Sandra Guzman, author of The New Latina Bible, Juan Gonzalez, columnist and investigative reporter of the New York Daily News. He has written several books: The Environmental Consequences of the World Trade Center Collapse; Harvest of Empire: A History of Latinos in America and roll Down your Window: Stories of a Forgotten Amerca.
The Keynote lunch sponsored by Pepsico featured Veronica Villafañe, editor of Media Moves, Monica Lozano, CEO of Impremedia, Isaac Lee, president of News, Univision and Eduardo Zavala, President, ZGS Group. The panel discussion was about the impact and grown of Spanish Language news media and their future plans for expansion.
Newsrooms are 30 percent smaller than they were 10 years ago. Latinos represent 36 of the population and only 4.54 percent of America’s newsrooms. This conference’s focus on educating in the new technologies was evident by the hunger of many Latino journalists and reporters to embrace social media. Because Social Media is my work, I take it for granted sometimes that everyone has embraced it. Journalists are doing the work of three people today and many find it difficult to find the time to get more involved in social media. But the message was loud and clear: dive in or you miss the boat.
I want to personally thank the team from General Motors for their top of the line hospitality:
- Nina Price, Communications Manager
- Gloria Tostado, Community Relations Manager, South Central Region
- Stephanie Camargo, Community Relations Manager, South East Florida
- Alma Guajardo-Crossley, Director Diversity Initiatives ( I had an inspiring interview with Alma and will be posted on MiCaminar.com shortly.)
I was given a Chevy Equinox to test drive for a week, including my fun convoy with Maria de los Angeles who drove a Chevy Tahoe. I was really impressed by the smooth drive and comfort of this car. I give it a thumbs up and since coincidently I am in the market for a car, it is one I definitely would consider. Check out our video with some clips of our drive from Miami to Orlando and a tour of the new Chevy Volt.
Disclosure: General Motors paid for my hotel and conference to NAHJ. All opinions are my own and I voluntarily did the video reviewing the Chevy Equinox which I thoroughly enjoyed driving.