In The Media/Events

IBM InterConnect Recap


I attended my first IBM conference, IBM InterConnect in Las Vegas last month. Many of the sessions were live streamed on IBMGO including general session presentations on Digital and IT Transformation. Also, there were many breakout sessions which include topics Hybrid Cloud, Mobile, IOT, IT Service Management, Watson and much more.  It asks you for a login, but it’s completely free. This is just the content for IBM InterConnect. As you dig deeper with all the IBM offerings, you will be amazed at everything they are doing. It’s massive.

This is at the MGM grand, one of the general sessions which holds 16,000 people. The conference was held also at Mandalay Bay.


Since I started IBM, I launched the social media strategy for IBM Systems Latin America. Recently, my job role changed to being the social content and influencer lead for IBM Power Systems which are servers for things like supercomputers. For example, IBM Watson runs on Power Systems. You can see more about Power Systems here or one of the social channels I manage. IBM Power Systems is a segment of the IBM Systems Business Unit. (more…)

Curated Content from Social Media Day South Florida

Social Media day was a huge success with 423 attendees. I've been super busy to write the whole recap, so for now, here are some curated tweets and Instagram posts plus the video of Commissioner Holness with the Proclamation from the City of Ft. Lauderdale designating Social Media Day South Florida.



Mashable Social Media Day South Florida Celebration


I’m very excited to be co-organizing Social Media Day South Florida  this year. This is an event that is promoted by Mashable and any city in the world can host their own Social Media Day.

We have been celebrating for the past five years and this year, it will be at the Hyatt Pier 66 in Ft. Lauderdale. Besides being a part of the team, I will also be speaking on getting up to speed in SEO.


Social Media Day was started very grassroots by the local social media influencers. It has grown to a full fledged day with over 30 local speakers of topics in everything digital. Check out the schedule here and don’t forget to get your tickets! (more…)

On My Way To Ford Trends in Detroit!

I am super exciting to the invitation Ford Motor Company has extended to me for the second year to attend their Ford Trends Conference in Detroit!

The topics will be:

  • Decoding Design
  • Sustainability
  • Big Data
  • Female Frontier

I will be Tweeting from @micaminar and my Instagram @micaminar , so make sure you follow me to keep up to date. The hashtag is #fordtrends.

Besides that, our Ford Millennials will be there too!


And can’t wait to what they will be unveiling!

Social Media Club South Florida Speed Networking

Yesterday I was part of Social Media Club South Florida Speed Networking Event. This was a different setting than most of our events which are usually speakers or panels. We had over 60 attendees and 10 tables with rounds lasting about 20 minutes. I was the person moderating the blogging table.

Some of the topics I covered were:

  • Blogging networks for sponsored posts
  • How to connect with people in social media once a blog is set up ( Twitter parties, hashtags in specific niche, Facebook groups)
  • How to create a specific voice for a brand and should a brand have a blog.
  • How should a brand create more social good.
  • How to be found on Google. ( I also do SEO and Local Search besides Social Media Consulting)

Besides the how to’s, I shared how important it is to be consistent and not give up. My blogs are not so big with a ton of traffic, but I have built a great social influence online and offline because I attend many events in my niche and continue the conversations online. It has been a process of growing it organically. One step at a time. (more…)

Speaking at Wordcamp Miami


Photo credit: My friend Karla Campos, from Social Media Sass who is also speaking.

I am super excited to announce that I will be speaking for the second time May 11th at Wordcamp Miami  I did a presentation two years ago on security plugins to protect your website from being hacked. This time, in collaboration with my business partner Lee Hodson at my web development agency, VizRED. 

The topic of the presentation that I will be speaking on will be ‘So Obvious, You Miss It!’  Sometimes there are little things that drive me crazy finding or figuring it out, and bam! all it took was that one little tip to make my life easier with WordPress.

Update: May 12, 2014: Link on my web development agency where Lee made a series of blog posts of the presentation and the embedded presentation. The beginning part was live, but the blog posts have detailed screenshots so you can understand what I talked about.

This is a summary description:

You know they’re there. You ignore them. You see them every day. You ignore them. You know they’re useful. You still ignore them! Come see the not invisible, not even hidden yet so in your face you miss them parts of WordPress and learn a few dos and don’ts about editing posts, editing plugins, editing themes and adding code excerpts along the way.

At the moment, the tickets are sold out. But you can get on a waiting list.

Miami Herald write up of the event



Speaking at FIU to Millennials

speaker Miami

Happy to announce  I will be doing a class at FIU to help you create a multimedia online resume. It will be in a computer lab so you can get hands on skills. This is a first of a series and the next one will include live stream so others from outside of Miami can also participate. It is open to anyone, not just students.

FIU is my alma mater so I am super excited about this. I’ve been sharing a lot of my knowledge of WordPress to my son and now I can share it with other student’s!! My partnership in a project I’m doing with Ford Espanol is what triggered me to find a way that I can help youth to prepare for their future.


The project I am doing with Ford Espanol is called #FordMillennials. We are creating a digital space on Facebook to support Millennials in the ideas, projects or work. Besides the group, we are also having online chats on Twitter and offline events.

ANA Brand Masters Marketing Conference Recap


The 2014 ANA Brand Masters Conference presented by Mashable started off with pre-conference session by Marc de Swaan Arons, founder of Effective Brands. He shared insights from the Marketing 2020 Study of 11,000 participants in 92 countries. More information about the study is on their website.

A Mini Pulse Check™ was conducted during the session where the marketing executives scored and ranked their marketing team with with key drivers such as:

  • Big Insights- Being able to leverage data and analytics to improve marketing effectiveness.
  • How connected Marketing is with senior leaders from other departments.
  • How inspired everyone in the organization is with purpose.
  • Clarity of the roles and responsibilities with regard to digital. (more…)
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