The other day during our Thanksgiving celebration, I heard my sister in law’s nephews talking about how they like Instagram more than Facebook. Since I had interviewed my niece a few weeks ago on her preference of Instagram, I got them to kindly oblige to be on video for another blog post. Thank you Danny and Dylan for sharing your thoughts.
Danny shared that Facebook is more about sharing with family than interests. He feels that Facebook will not go away even though they have lost some of their cool factor. Danny got married a month ago. Facebook was the main platform he used for this lifetime milestone. He also has interests in cigars but prefers to share that interest on Instagram.
Dylan started out saying that he could not give up his Facebook profile. But the reasoning was interesting. It was more about the convenience of having all his logins to Spotify, Instagram and others through Facebook. It makes it easier for him not to forget his passwords. But when I asked him where he engages more, the answer was Instagram.
So while Facebook owns Instagram, I wonder what will happen if Instagram continues to impose advertising there. With Facebook it has become almost intrusive where ads appear on your timeline besides the sidebar. At first, it annoyed me and yeah, I got used to it now. I still don’t like it. But that is the price we pay for using a free platform.
A month ago, Instagram announced on their blog that they were starting to roll out ads slowly.
We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow.
The beauty of Instagram is in its simplicity of sharing just photos from people you want to follow. What will happen if this young generation gets tired of those ads? Will they jump over to some new platform or are they already wired to getting used to those annoying ads? I guess I have to do another interview
At the end of the day, advertisers go to where the eyeballs are, not where a platform is used as a gateway, as Danny stated in the video. And while he first stated that Facebook is more important, he later stated that he is more engaged on Instagram just like Dylan.
Chime in. What do you use more? Facebook or Instagram? Personally, I am currently using Facebook more.