Abercrombie is a social media case study of how not to be dismiss someone for their body size! It goes to show the power of social media for people to share their opinions and voices. Just Google the brands name on Google news (different than just Google search), and see the media monstrosity that it has created for itself. Over 30,000 results!
I was so mad at Abercrombie & Fitch I made this video to change their brand. youtube.com/watch?v=O95DBx…
— Greg Karber (@gregkarber) May 13, 2013
If you #FitchTheHomeless, please give your clothes to a shelter, not individuals, so they’ll go where they’re needed. (Please RT.)
— Greg Karber (@gregkarber) May 15, 2013
Not only that, Greg Karber took it upon himself to go to a thrift store to find Abercrombie and Fitch clothing to give to the homeless. He has created the hashtag #fitchthehomeless and is encouraging others to do the same: Tweet, Google Plus, Video, Facebook, etc. In just a few weeks, this video alone has over 7 million views. His Twitter bio says “Writer, philosopher, mystery solver. (No case too small.)” Way to go Greg!
It is time for big companies to wake up to the fact that they are not in control of their superficial marketing nor their less than conscious ways of thinking. Change your culture from the inside. Strive to do some real good in the world. It really is simple.