The 2014 ANA Brand Masters Conference presented by Mashable started off with pre-conference session by Marc de Swaan Arons, founder of Effective Brands. He shared insights from the Marketing 2020 Study of 11,000 participants in 92 countries. More information about the study is on their website.
A Mini Pulse Check™ was conducted during the session where the marketing executives scored and ranked their marketing team with with key drivers such as:
Big Insights- Being able to leverage data and analytics to improve marketing effectiveness.
How connected Marketing is with senior leaders from other departments.
How inspired everyone in the organization is with purpose.
Now this is a place to work at! I recently amped my use of Buffer when I discovered how easy it is to spread all those great links I read around the web on my Android. Check out their Happiness Culture based on Dale Carnegie’s classic and timeless book: How To Win Friends and Influence People. I’m a going to be a flittering Buffermaniac this year and spread some happiness around the world.
The other day during our Thanksgiving celebration, I heard my sister in law’s nephews talking about how they like Instagram more than Facebook. Since I had interviewed my niece a few weeks ago on her preference of Instagram, I got them to kindly oblige to be on video for another blog post. Thank you Danny and Dylan for sharing your thoughts.
Danny shared that Facebook is more about sharing with family than interests. He feels that Facebook will not go away even though they have lost some of their cool factor. Danny got married a month ago. Facebook was the main platform he used for this lifetime milestone. He also has interests in cigars but prefers to share that interest on Instagram.
Dylan started out saying that he could not give up his Facebook profile. But the reasoning was interesting. It was more about the convenience of having all his logins to Spotify, Instagram and others through Facebook. It makes it easier for him not to forget his passwords. But when I asked him where he engages more, the answer was Instagram. [click to continue…]
I was honored recently to work for the Zambrano Foundation for two days live Tweeting and posting on Facebook on their behalf. They hosted the Democracy in the Americas Symposium. I have done this before at other conferences like Festival of Media and Portada. But for some reason, I was kind of nervous mainly because the topic was completely different than the regular conferences I go to. And while at most conferences, I am totally impressed with all the speaker credentials, here I found myself in a conference with Ex-Presidents of Latin America!
Ditas Symposium was hosted by the Zambrano Foundation whose mission is the following:
To develop, promote and empower innovative social and education programs where disenfranchised societies can strengthen democracy, equality, economic development, arts and culture.
It was started by Jose Zambrano, a Venezuelan who shared a moving personal story and his life being threatened in Venezuela after Chavez took over. His passion is to bring back real democracy in Latin America. [click to continue…]
Today I was going to skip the 30 Day Social Media Blog Challenge #smcsfblog. I have so many things to do, yet when I do sit and take a few minutes and blog, I know I love it and am happy. I have been blogging for five years and even though it has not been consistent because I work full time as a Social Media Consultant and Community Manager, my passion is what propels me to sit and write.
What I find with most clients I consult with who are beginning in social media and the blogging component that comes with it (if they choose to add that to the mix), just freeze and don’t do anything. They listen to the suggestions, but do not implement mainly because of lack of time or resources to hire someone to do it for them. I usually tell people that they have to dive in and make that commitment at least in the first year to get in a flow. [click to continue…]
This recent video on CNN about Facebook becoming a wasteland for teens says that they are leaving Facebook and going to other social networks like Instagram and Twitter. Well, I have known this for a few years since my niece who is now 18 told me this about two years ago. At that time she thought Facebook had become boring.
The CNN video centered on the fact that alot of teens don’t necessarily want to be on Facebook where their parents and grandparents now hang out. I decided to give her a call about how she uses Social Media.
In summary, this is what she said:
Twitter- Not private
- She is using mainly Instagram because of the pictures and the apps for the ability to edit her own pictures and add captions. She also likes the video feature.
- With Facebook, she says there is so much to do and that it’s time consuming where on Instagram, you just upload the picture and add a hashtag. I mentioned to her that you can just upload a picture on Facebook as well. Based on what she said, I am guessing that she likes Instagram because it doesn’t have all those status updates about what people are doing. She says there is too much going on in Facebook. She prefers simplicity. [click to continue…]
I was invited to teach a beginner social media workshop yesterday at AARP’s I Am Destino initiative at Miami Dade Community College in Spanish. One of my passions in life is to inspire and empower others. By sharing my passion of how I got started in Social Media, I was able to get others inspired […]
Well hello everyone….it’s been a busy year and here I am taking on the Social Media Club South Florida blogging challenge. To see all the other fellow bloggers, just f0llow the hashtag #smcsfblog. Don’t forget to click on “All” on the Twitter search, so you can see all the posts. Whenever I go to an […]