IBM InterConnect Recap


I attended my first IBM conference, IBM InterConnect in Las Vegas last month. Many of the sessions were live streamed on IBMGO including general session presentations on Digital and IT Transformation. Also, there were many breakout sessions which include topics Hybrid Cloud, Mobile, IOT, IT Service Management, Watson and much more.  It asks you for a login, but it’s completely free. This is just the content for IBM InterConnect. As you dig deeper with all the IBM offerings, you will be amazed at everything they are doing. It’s massive.

This is at the MGM grand, one of the general sessions which holds 16,000 people. The conference was held also at Mandalay Bay.


Since I started IBM, I launched the social media strategy for IBM Systems Latin America. Recently, my job role changed to being the social content and influencer lead for IBM Power Systems which are servers for things like supercomputers. For example, IBM Watson runs on Power Systems. You can see more about Power Systems here or one of the social channels I manage. IBM Power Systems is a segment of the IBM Systems Business Unit. (more…)

Why adding content curation to your content marketing makes sense

I recently spoke at Florida Social Conference which was held at Florida International University on the topic of content curation.


Content curation is an important element that is often overlooked within organizations mostly because various teams are creating so much of their own content and this strategy is often left at the bottom of the list.

Like an art curator that collects the best art for their gallery, a good content curator cherry picks the best and most relevant content for their industry and shares it directly on their social media channels, includes it as a reference in a blog post linking to the actual content itself or including it in your email newsletter of the top news of the week.

It sets you up as an authority on a specific topic.

With so much data and content on a daily basis, you can be known as a great resource for content your audience is looking for. By taking the time to sort and find the best content your audience is looking for, they will look at you as a go to brand.

Your social media footprint is diversified.

By mixing things up on your social media feed, your digital presence will become less of a look at me push marketing brand and more of an organic community style feed. In social media, many brands make the mistake of posting only their content. Pull your readers in by being seen as an expert in your field.

You save on resources in creating original content.

Let’s face it, creating original content day in and day can eat up your budget in no time. By sharing content with proper attribution, you will look like a rock star. Even retweets with comments works well and shows the content creator that you took the time to read their post. This works well when you are in a research phase for finding influencers and will gain you an easy follower. (more…)

Curated Content from Social Media Day South Florida

Social Media day was a huge success with 423 attendees. I've been super busy to write the whole recap, so for now, here are some curated tweets and Instagram posts plus the video of Commissioner Holness with the Proclamation from the City of Ft. Lauderdale designating Social Media Day South Florida.



Mashable Social Media Day South Florida Celebration


I’m very excited to be co-organizing Social Media Day South Florida  this year. This is an event that is promoted by Mashable and any city in the world can host their own Social Media Day.

We have been celebrating for the past five years and this year, it will be at the Hyatt Pier 66 in Ft. Lauderdale. Besides being a part of the team, I will also be speaking on getting up to speed in SEO.


Social Media Day was started very grassroots by the local social media influencers. It has grown to a full fledged day with over 30 local speakers of topics in everything digital. Check out the schedule here and don’t forget to get your tickets! (more…)

Setting Up Your Digital Footprint

This is my presentation at the Bloggers Business Bootcamp at Casalatina Home Expo. My journey with Digital Marketing started with a personal blog and has developed into a full fledged digital marketing career.

This presentation is like a little toolbox to get you started online without breaking the bank and by no means a comprehensive list. It contains a list of my favorite tools after trying out many. Let me know what tools have worked for you.



Social Media Influence in a Celebrity Tweet

Last week I attended a Latina blogger conference called We All Grow. You can see my recap post in my personal bilingual blog, Micaminar. Neutrogena was the title sponsor and it was announced there that Eiza Gonzalez was the new spokesmodel for Neutrogena. She is a beautiful 25 year old Mexican actress and singer.


At the Neutrogena suite, many bloggers wanted to take pictures with her. There were so many cameras and people around and I really didn’t want to wait in line. So I managed to take a picture just at the right time when she was posing with Ana Flores, the founder of the conference. It was totally spontaneous. I tweeted it right away without know that Eiza had 1 million followers. I honestly did not know much about Eiza and then I saw my twitter notifcations blow up. Eiza had retweeted and then I got over 100 retweets in that day alone.
celebrity-tweets (more…)

Social Media Marketing Predictions


Who would have thought that Facebook would have bought What’s App in February for $16 billion ($4 billion in cash, 12 billion in stock)  back in 2013. It was a huge surprise. Personally, I didn’t use it that much until some of my cousins in Colombia added me to their chat groups. Now I use it every single day and chat to about 40 aunts and cousins on a daily basis.

Not only that, I showed my father how to use it. He is 82 and living in Miami, communicates with his 4 sisters, nieces and nephews who live in Colombia every day. That is priceless. When he doesn’t communicate for over 8 hours, like when he is playing golf, his sisters want to know where he is at.

According to the New York Times, What’s App is now valued at $28 billion even though it lost money. Currently, What’s App doesn’t have ads and I predict that by March, 2015 ads on What’s App will start rolling in. It took one and a half years for Facebook to announce that ads were rolling into Instagram. At the moment, only certain brands with a large following have access to them. (more…)

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